Gigi Hadid remains one of the most prominent figures in international fashion. Beyond her accomplishments as a model, she has taken on the role of entrepreneur and creative director, balancing her professional pursuits with motherhood. As the founder of Guest in Residence, a cashmere-focused fashion brand, she has extended her influence well beyond the runway.
The Growth of Guest in Residence
Launched in late 2022, Guest in Residence reflects Hadid’s commitment to quality, comfort, and timeless design. The brand’s expansion has been strategic and considered. By the end of 2024, a second flagship store opened in Beverly Hills. Located on Beverly Drive, the space captures a distinct West Coast character while staying true to the brand’s foundation—luxurious cashmere and lasting craftsmanship. The interior, marked by vintage accents and warm textures, reflects a home-like ambiance aligned with Hadid’s vision of heirloom knitwear that stands the test of time.
In the past year, Guest in Residence has evolved from a niche boutique to a recognizable name in contemporary fashion. Collaborative projects with names such as MadHappy, Moon Boot, and Paris-based Caviar Kaspia have added new dimensions to the brand’s reach. In parallel, Hadid became the global ambassador for Havaianas, appearing in a campaign inspired by retro aesthetics, launched in May 2025.
Design Rooted in Storytelling
Storytelling remains central to Hadid’s design philosophy. In June, she guest-edited WWD Weekend, offering insight into her personal approach to fashion. Her selections included functional yet stylish summer wear suited to daily life, from swimwear to casual sets. The brand’s upcoming pre-spring collection carries a “cabin in the woods” theme, featuring textured knits, layered pieces, and nostalgic colors inspired by familiar, comforting moments.
A Balance of Style and Substance
Hadid’s personal style spans both casual and couture, from streetwear staples in New York City to editorial appearances and campaigns for luxury labels including Miu Miu and Rabanne Parfums. Her ability to move between these fashion spheres has helped shape a distinct design identity for Guest in Residence. The brand carries this versatility forward, reflecting her lived experiences and evolving perspective.
Shaping a Brand Around Real Life
Hadid’s role in fashion has shifted from passive participant to active creator. Guest in Residence is not only a reflection of her aesthetic but also of her values—sustainability, longevity, and emotional connection through design. The brand’s focus on cashmere is not a trend but a deliberate choice to invest in materials that last. Her direction combines commercial awareness with personal authenticity.
An Expanding Influence
As Hadid scales the brand, she remains focused on the essentials: thoughtful retail presence, meaningful collaborations, and collections that echo her own lifestyle. Guest in Residence is becoming a cultural presence, supported not only by fashion credibility but by a clear, consistent vision.
Gigi Hadid is no longer simply modeling for established labels. She is shaping her own brand narrative, rooted in memory, designed for daily life, and led by intention. In doing so, she is redefining what it means to lead in fashion today.
