With the release of its new Sour Apple Fruit Strings, which will be available in Tesco and Morrisons next month (October), The Fruit Factory plans to revitalise the fruit snack market.
The goal of this newest addition to the company’s best-selling Strings line is to draw in both adventurous kids and health-conscious parents, strengthening The Fruit Factory’s place in the cutthroat kids’ snacking industry.
Utilising the brand’s current success, the Sour Apple Fruit Strings will be offered in a handy five-pack format. The brand’s flagship Fruit Strings are the best-selling product overall and the number one format in the category.
Expanding the Popular Strings Line
This new SKU is intended to increase repeat business from current consumers as well as draw in new ones. By introducing an exciting sour flavour, The Fruit Factory aims to stay ahead of shifting consumer trends while providing more variety on the shelves. Retailers are expected to benefit from this innovation as it drives footfall and boosts impulse buys, particularly in the family snack aisle.
Each 100g bag only has 71 kcal and is made with real fruit juice, free of artificial colouring and preservatives, meeting the growing demand from consumers for healthier snack options. Parents looking for guilt-free alternatives to sugary sweets are likely to see this as a welcome addition to their children’s snack choices.
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Meeting Consumer Demand for Healthier Snacks
“We know sour flavours are growing in popularity, especially among families looking for snacks that are both fun and flavorful,” said Tara Stevens, Senior Brand Manager at The Fruit Factory. “Our new Sour Apple Fruit Strings give a daring take on a tried-and-true favourite, adding something new and intriguing to the category.”
According to market research, there has been a noticeable change in children’s taste preferences. Children between the ages of five and nine are more likely than adults to enjoy sour flavours. This insight highlights why the launch of Sour Apple Fruit Strings is timely and highly relevant in today’s snacking market.
Strong Market Position and Loyal Customer Base
Additionally, a noteworthy 80% of parents said they would be prepared to buy their kids sour-tasting fruit treats, which gives brands a clear chance to capitalise on this new trend. With around 650,000 customers choosing the brand in the last year and 70% of them coming back for more, The Fruit Factory has already established a devoted following.
The launch of Sour Apple Fruit Strings further strengthens the company’s ambition to lead the healthy snacking category in the UK. As the demand for exciting, flavourful, and health-conscious snacks grows, this innovative product is well-positioned to capture attention and drive long-term success in the marketplace.
