The Rise of As Ever: Meghan’s Lifestyle Brand Hits High Demand
Since relaunching herself as a lifestyle figure in 2025, Meghan Markle has tapped into a new wave of popularity with her online shop, As Ever. Connected closely to her cooking show With Love, Meghan and her partnership with Netflix, the shop’s products, from homemade jams to rosé wine, have sold out in minutes on three separate occasions. Fans and followers scramble every time new items drop, eager to get a taste of Meghan’s curated favorites.
Fruit Spreads That Started It All
One of the earliest and most popular products from As Ever is Meghan’s signature raspberry fruit spread. Unlike traditional jams, Meghan’s version contains less sugar than usual regulations allow, which is why she calls it a fruit spread rather than jam. The raspberry spread launched in March 2024, sent initially as gifts to celebrity friends, creating buzz before going on sale for $9 a jar.
Following the success of the raspberry spread, the shop introduced apricot fruit spread priced at $14 per jar, along with a limited-edition orange blossom honey for $28. Meghan describes these products as keepsakes, designed to be repurposed for storing love notes or special memories, a personal touch that connects fans with her journey.
Teas That Bring Comfort and Care
The shop also offers a range of teas, including lemon ginger, peppermint, and hibiscus, each sold for $12 per tin (12 bags). Meghan highlights the lemon ginger blend as a simple, comforting recipe inspired by the fresh lemons she uses at home. The tea supplier is The Republic of Tea, though Meghan has faced criticism for pricing her teas higher than similar Republic of Tea products. A source clarified that Meghan’s products differ in blend and packaging, which accounts for the price gap.
Baking Mixes and Floral Sprinkles: A Taste of France
Fans can also buy crepe mix and shortbread cookie mix with flower sprinkles, both priced at $14 for 11 servings. Meghan ties the crepe mix to a nostalgic memory of backpacking through France, sharing her love for the versatile, thin pancakes. Despite some social media mockery over her flower sprinkles, these items have also sold out rapidly.
The flower sprinkles include dried petals such as rose, calendula, blue cornflower, and hibiscus flowers, sold at $15 for a small 5-gram tub, small in size but big on charm and aesthetic appeal.
As Ever’s Wine Venture
In addition to pantry staples, Meghan’s As Ever has ventured into wine with a Napa Valley rosé. Priced at $30 per bottle with a minimum order of three and a flat shipping fee, the rosé has also proven popular. A sparkling wine is reportedly in the works but won’t be available until late summer at the earliest.
What This Means
Meghan Markle has built more than a celebrity brand, she’s created a lifestyle collection that resonates emotionally and practically with her audience. The rapid sell-outs show that fans are not just buying products; they’re buying into a story and a sense of connection. From fruit spreads made with care to nostalgic baking mixes and handpicked floral sprinkles, As Ever reflects Meghan’s personal touch and evolving public persona as a lifestyle curator.
